This Privacy Policy explains how Flowandvow collects, uses, processes, stores, and safeguards personal information when you visit www.flowandvow.com, purchase our small wedding planning services or related planning materials, communicate with our team, or otherwise use our website.

Flowandvow operates from Germany and serves customers throughout Europe. Our services focus on small wedding planning, including ceremony timelines, event schedules, wedding-day coordination resources, planning templates, and related organizational materials.

We are committed to handling personal information responsibly and processing it in accordance with the General Data Protection Regulation (GDPR), applicable German data protection legislation, and other relevant data protection requirements.

1. Data Controller

Flowandvow is responsible for determining the purposes and means of processing personal data collected through our website, subject to applicable data protection laws.

Our contact information is provided below:

For questions about this Privacy Policy, your personal information, or our data processing practices, you may contact us using the email address above.

2. Personal Data We Collect

The personal information we collect depends on how you interact with our website and services. We collect only the information reasonably necessary for relevant business purposes, subject to applicable legal requirements.

2.1 Information You Provide to Us

When you purchase a wedding planning service, request information, submit an inquiry, or communicate with our support team, we may collect:

  • Name or contact name
  • Email address
  • Telephone number, if provided
  • Billing details and billing address
  • Order number and purchase history
  • Details of the service or planning materials purchased
  • Payment status and transaction reference information
  • Wedding planning preferences or scheduling details voluntarily provided by you
  • Relevant correspondence and customer support records
  • Other information you choose to provide when requesting assistance

We use this information to manage purchases, understand service requests, communicate with customers, provide relevant planning resources, and maintain appropriate business records.

Please avoid including unnecessary sensitive personal information or personal details about wedding guests and other individuals in communications with us.

2.2 Automatically Collected Website Information

When you access our website, certain technical information may be collected automatically, subject to applicable consent requirements and the technologies enabled on the website.

This information may include:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Date and time of access
  • Pages viewed and navigation activity
  • Referring website or source
  • Cookie identifiers and saved consent preferences
  • Website performance information and technical error logs

We use relevant technical information to maintain website security, troubleshoot operational problems, improve website performance where permitted, and ensure that essential website functions operate correctly.

Non-essential tracking technologies will be used only where the necessary consent or other lawful basis has been established.

2.3 Wedding Planning and Service Information

When you purchase or inquire about our small wedding planning services, we may process information relevant to the requested service.

Depending on the service selected, this may include preferred wedding dates, ceremony schedules, event timing requirements, planning preferences, selected materials, and other organizational details that you voluntarily provide.

We use this information only as necessary to understand your request, provide the purchased service or materials, respond to questions, and fulfill applicable contractual obligations.

Customers should provide only information that is reasonably necessary for the requested service and should ensure they have an appropriate basis for sharing any personal information relating to another individual.

2.4 Order and Transaction Records

When an order is placed, we may maintain records relating to the purchased service, order date, order confirmation, applicable price, payment status, service delivery or access arrangements, and related customer communications.

These records help us administer purchases, address order-related questions, manage accounting obligations, and resolve disputes when necessary.

3. Payment Processing

Payments made through our website may be processed by Stripe, an independent third-party payment service provider.

Depending on the payment method and checkout configuration, Stripe may collect and process payment details directly. Flowandvow may receive information such as transaction references, payment confirmations, payment status, and other limited information needed to administer an order.

We do not generally store complete payment card numbers or card security codes on our own systems.

Payment processing is subject to the applicable terms and privacy documentation of the payment provider. Stripe processes personal data in accordance with its own applicable policies and legal obligations.

For additional information about Stripe’s handling of personal information, please consult the privacy documentation available on Stripe’s official website.

Using our checkout does not require you to create a separate Stripe account unless a particular third-party payment feature expressly requires one.

4. Purposes of Processing and Legal Bases

We process personal data only where an applicable legal basis permits us to do so under the GDPR and other relevant laws.

Depending on the circumstances, our legal bases may include:

Contractual necessity: Processing information to manage purchases, provide purchased wedding planning services or materials, and respond to requests made before entering into a contract.

Legal obligations: Maintaining records and fulfilling applicable accounting, tax, financial, and other statutory requirements.

Legitimate interests: Operating and protecting our website, managing customer communications, preventing fraudulent or unauthorized activity, maintaining business records, and establishing or defending legal claims, provided these interests do not override your rights and freedoms.

Consent: Using non-essential cookies or undertaking other processing activities for which consent is required by law.

We may process personal data for the following purposes:

  • Processing and administering customer orders
  • Confirming payments and maintaining transaction records
  • Providing access to purchased planning materials or delivering agreed services
  • Organizing wedding-related information supplied for a requested service
  • Responding to questions and service requests
  • Sending order confirmations and essential service notifications
  • Maintaining customer support records
  • Managing accounting, tax, and other required business documentation
  • Operating and maintaining website functionality
  • Diagnosing technical issues and improving performance where permitted
  • Protecting the website against fraud, misuse, and unauthorized access
  • Complying with applicable laws and responding to lawful requests
  • Establishing, exercising, or defending legal claims where necessary

Where processing is based on consent, you may withdraw your consent at any time. Such withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

5. Cookies and Similar Technologies

Flowandvow may use cookies and similar technologies to operate the website, maintain user preferences, support checkout functionality, and, where enabled and legally permitted, understand website usage.

The technologies used may fall into the following categories:

Essential Cookies: These support necessary website functions, such as maintaining shopping sessions, preserving relevant checkout information, and recording cookie consent preferences.

Preference Cookies: Where implemented, these remember settings or choices to make subsequent visits more convenient.

Analytics and Performance Cookies: If enabled, these help us evaluate website traffic, understand visitor interactions, and identify opportunities to improve website functionality.

Third-Party Cookies and Technologies: Integrated third-party services, including payment-related services provided by Stripe, may use cookies or comparable technologies as part of their functionality.

Where required by applicable law, non-essential cookies and similar technologies will remain inactive until you provide the appropriate consent through our cookie preference mechanism.

You may change or withdraw your cookie preferences through the controls made available on our website. Blocking certain cookies may affect some website functions.

Cookie retention periods depend on the purpose, provider, and configuration of each technology. Additional information may be provided through our cookie notice or preference interface.

6. Disclosure of Personal Data

We may share personal information with third parties when necessary to operate our website, administer purchases, provide services, or comply with legal obligations.

Depending on our actual service arrangements, recipients may include:

  • Stripe: Payment processing and transaction administration
  • Website hosting providers: Website hosting, storage, and infrastructure
  • Email and communication providers: Handling customer inquiries and service messages
  • Technical service providers: Website maintenance, security, and troubleshooting
  • Accountants and professional advisers: Accounting, tax, and professional assistance
  • Public authorities and legal institutions: Where disclosure is required or legally justified

Where a provider processes personal data on our behalf, we will implement the contractual and organizational safeguards required by applicable law.

We do not disclose personal information to third parties for unrelated purposes without an appropriate legal basis.

7. International Data Transfers

Although Flowandvow operates from Germany and serves customers throughout Europe, some service providers may process personal information in countries outside Germany or the European Economic Area (EEA).

Where personal data is transferred internationally, we will apply the transfer requirements of applicable data protection law.

Depending on the circumstances, appropriate safeguards may include an applicable European Commission adequacy decision, standard contractual clauses, or another legally recognized transfer mechanism.

You may contact us at operator@flowandvow.com to request further information about relevant safeguards, subject to applicable legal requirements.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and protect legitimate business interests.

Retention periods depend on the type of information and the circumstances in which it was collected.

Order and Financial Records: Retained for the periods required by applicable accounting, tax, and commercial record-keeping laws.

Customer Communications: Retained for a reasonable period necessary to respond to inquiries, administer services, follow up on orders, and address potential disputes.

Wedding Planning Information: Retained for as long as reasonably necessary to provide the requested service, fulfill contractual obligations, and address relevant follow-up matters, unless a longer period is legally required or otherwise permitted.

Technical and Security Logs: Retained according to operational, security, and diagnostic requirements.

Cookie and Consent Records: Retained in accordance with the applicable cookie configuration, consent requirements, and relevant legal obligations.

When personal information is no longer necessary, we will delete it or otherwise dispose of it securely, unless continued retention is required or permitted by law.

9. Your Data Protection Rights

Under the GDPR, you may have the following rights, subject to the applicable legal conditions and exceptions:

Right of Access: Request confirmation of whether we process your personal data and obtain access to the relevant information.

Right to Rectification: Request correction of inaccurate or incomplete personal data.

Right to Erasure: Request deletion of personal data where the applicable legal conditions are met.

Right to Restriction: Request restrictions on processing in circumstances provided for by law.

Right to Object: Object to certain processing activities, particularly those based on legitimate interests, where the legal conditions for objection apply.

Right to Data Portability: Receive certain personal data in a structured, commonly used, machine-readable format and, where applicable, request its transmission to another controller.

Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

Right to Lodge a Complaint: Submit a complaint to a competent data protection supervisory authority, particularly in the EU Member State of your habitual residence, place of work, or the location of the alleged infringement.

To exercise your rights, contact us at:

Email: operator@flowandvow.com

We may request information reasonably necessary to verify your identity and protect personal data against unauthorized disclosure. We will handle requests within the time limits prescribed by applicable law.

Where we cannot fulfill a request, we will explain the reasons when required by law.

10. Data Security

We take appropriate technical and organizational measures designed to protect personal information against unauthorized access, unlawful processing, accidental loss, destruction, or damage.

Depending on the nature of the information and the risks involved, these measures may include access restrictions, account security controls, secure website configurations, appropriate service provider arrangements, and internal procedures for handling customer information.

Access to personal data is limited to situations where it is necessary for legitimate business operations or the provision of authorized services.

No method of electronic transmission or storage can be guaranteed to be completely secure. However, we aim to maintain safeguards appropriate to the nature of the personal information we process.

If a personal data breach occurs, we will assess the incident and take appropriate action in accordance with applicable legal requirements, including any required notifications to supervisory authorities or affected individuals.

11. Children’s Privacy

Our website and small wedding planning services are intended primarily for adults who are arranging wedding events or purchasing related planning resources.

We do not knowingly collect personal data from children where such collection is prohibited by applicable law.

If we become aware that personal data has been collected unlawfully from a child, we will assess the circumstances and take appropriate steps in accordance with applicable legal requirements.

12. Third-Party Websites and Services

Our website may contain links to external websites or integrate third-party services. These external services may operate under their own privacy policies and data processing practices.

Flowandvow does not control the privacy practices of independent third-party websites. We encourage customers to review the relevant privacy information before providing personal data directly to those providers.

The inclusion of an external link does not, by itself, mean that Flowandvow endorses every aspect of the linked service.

13. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our services, website functionality, data processing practices, third-party integrations, or applicable legal requirements.

The updated version will be published on this page together with a revised update date.

Where required by law, we will provide additional notice or obtain consent before implementing changes that require it.

We encourage customers to review this page periodically to remain informed about how personal information is handled.